The journey through life offers many twists and turns. For 2016 MIT graduate Jacob Rothman, his journey has helped him become a revolutionary in the sports and tech world. Rothman first fell in love with sports, specifically baseball, in Charlotte, North Carolina. It was one of the most popular sports where he grew up.

The AI-powered weight training product Perch claims it had a record performance in 2022 after gaining traction with players and coaches across college and professional sports leagues.

Perch, an MIT-developed technology that is helping a growing number of professional and collegiate athletic programs improve overall performance in the weight room and on the field, today announced the raise of a $4 million financing round. This brings the total amount raised by the company to $6 million since the company’s founding in 2017.

Interested in starting your own entrepreneurial journey in health & fitness but unsure what to expect? Then read up on our interview with Jacob Rothman, Co-Founder of Perch, located in Cambridge, MA, USA.

Velocity-based training is flexing its strength. For context: Tried and true, for decades, strength and conditioning revolved around percentage-based training — where intensity and load are prescribed relative to an athlete’s one-rep maximum weight. Now, new research suggests that velocity-based training (VBT)—focused on measuring and improving...

A new technology is coming to the weight room. Founded by three MIT athletes, Cambridge-based Perch uses computer vision and machine learning algorithms to monitor an athlete’s movements during exercise in the gym. The startup recently raised a $4 million round from investors like Bradley Bloom, Ledgeways Ventures LLC and Byron Jones...

Weightlifting camera and data company Perch has raised a new $4 million funding round that includes investment from Miami Dolphins cornerback Byron Jones. Perch makes a 3D camera that straps to weight racks to track an athlete’s movements as they lift, including calculating sets, reps, velocity, and power output via Perch’s connected app.

Dubbed as an “invaluable addition” to their training program by the Orlando Magic, weight training platform Perch has pulled in a number of new users in NFL and NCAA football and basketball teams. Among those teams include the New England Patriots, Pittsburgh Steelers, Baylor Bears (Men’s Basketball), and North Carolina Tar Heels.

Tech entrepreneurs are disrupting the fitness industry in a number of ways. One of the most prominent is the production of devices that can measure steps and other vitals. But these are often geared more toward cardio exercises. Now, Perch offers something similar for strength training exercises. Read about this new innovation in this week’s...